As a group with a 12 year plus history that spans to before the web, we are able to consult and train clients on marketing in the real world. We have experienced offline marketing and have been through the process of marrying such skills with online efforts.
Whilst graphic design skills become more important in communicating messages in print, there is a massive amount of marketing opportunities for all businesses. Small and large.
We tutor clients in ways to spot angles left behind by many that think only of the latest online channels, as a way to connect personally to current and future customers.
This doesn’t always mean great expense, especially where it can be leveraged to magnify other efforts such as customer retention and online channels. Constantly with return on investment, in mind, and accountability on where the spend is going. As advertising in traditional ways have been sidelined, for good reason, and requires a keen awareness to ensure results.